Editorial Policy

Sourcing

We report from the primary source wherever one exists: the manufacturer’s own announcement, specifications and pricing. We write every story in our own words and we never republish another outlet’s writing.

Where a fact reaches us through another publication rather than the brand, we say so in the article and name them. Where we quote a person or publication, the quote is short and attributed by name.

Accuracy

Every claim in an article, meaning prices, reference numbers, case dimensions, movements and dates, is checked against the source it came from before we publish. Where a detail has not been confirmed, we say so rather than filling the gap.

Fact and opinion

Sourced facts are reported as fact. Judgement is labelled as ours. We don’t assert motive or wrongdoing, and we don’t publish unverified claims about a named person or company.

Corrections

We aim to get it right. When we don’t, we fix it promptly and transparently. See our Corrections policy.

Independence

Editorial coverage is independent of any commercial relationship. Any affiliate or sponsored content is clearly labelled and never influences what we cover or what we conclude.