News · Marloe Watch Company

Marloe builds the 2026 Shareholder Edition for the people who own the company

A 38mm Aerodyne in ice blue and orange, assembled at Marloe's own British bench, and no amount of money will get you one unless some of that money is already in the company.

Hen & Mills Editorial · 4 min read · 24 August 2026

• Marloe's 2026 Shareholder Edition is an Aerodyne sold only to the company's shareholders, and assembled at Marloe's own British bench in its tenth year.
• A turned pale blue dial carries orange on the minute track, the seconds hand counterweight and a full FKM rubber strap, in a 38mm lathe-turned case weighing 49 grams.
• It costs 349 pounds, or A$770 on Marloe's Australian storefront with duties included, and is assembled to order in two to three days with no stated edition size.

There is a particular pleasure in owning a small piece of something you also use, and watch people get there more often than most, because this end of the industry is small enough to let you in. Marloe has shareholders, a fair number of whom presumably also have a Marloe on the wrist, and every couple of years the company builds them something that nobody outside that register can buy. There was one in 2020, one in 2022 and one in 2024. This year's is the Marloe 2026 Shareholder Edition, and it is an Aerodyne in ice blue and orange.

Thirty-eight millimetres, forty-nine grams, and a lathe

The case is the 38mm Aerodyne, turned on a lathe in the manner of 1930s workshops rather than milled out of a billet, which gives it a uni-body cleanliness with very little going on at the flanks. It stands 9.8mm deep and Marloe puts it at 49 grams. That last figure is the one that matters day to day, because at 49 grams the watch stops registering as an object about ten minutes after you put it on, and a 38 by 9.8 case goes under a shirt cuff without a fight.

A multi-step blast takes the shine off the case without tipping it into chalkiness, and there is sapphire over the dial with anti-reflective coating. Water resistance is 100 metres, which for a watch on rubber is the difference between taking it off at the pool and forgetting you are wearing it.

The orange is doing more work than it looks

Marloe has turned and brushed the dial and finished it in a pale blue that sits closer to the inside of a mussel shell than to anything on a paint chart, cool and faintly grey until the light hits the finishing and the whole thing flares. White outlined Arabic numerals ride a printed minute track, there is a date at three under a magnifier, and where the model name usually goes the dial simply says 2026 EDITION.

Then the orange arrives, and it arrives repeatedly: as dots on the minute track, as a short bar above the model line, as three blocks striping the counterweight of the seconds hand, and then all at once as a full orange FKM rubber strap in a scaled texture. Written down that is far too much orange for a 38mm watch. In Marloe's own photographs it holds together, because the blue is quiet enough to carry it and because the strap reads as equipment rather than as decoration.

That counterweight, incidentally, is shaped like a propeller, which on a watch this light is about as near to flight as the thing is going to get.

A Miyota where the marketing budget would normally go

Inside is the Miyota 9015, the automatic that has quietly underwritten half the affordable end of this hobby, beating at 28,800 per hour on 24 jewels with a stated 40 hours or better in the barrel, hacking seconds and Parashock protection. Marloe publishes the tolerance as minus ten to plus thirty seconds a day, and I like that they print it rather than bury it: it is a wide window, it is honestly what the calibre costs, and in practice a great many 9015s land well inside it.

Turn it over and the back is solid rather than a window, which at this money is the right call, because none of us needs another look at a Miyota rotor. Marloe has used the space instead: the Aerodyne name and Mk. I, a plan view of a twin-engine aeroplane with its propeller arcs picked out in dotted lines, a line about the pioneers in aviation, and a boxed serial. Each watch carries its own number, though Marloe has not published how many exist.

Every one of them is assembled at Marloe's own bench in Britain rather than sent out, and that is the part of this story that will still matter in five years. The company brought assembly, servicing and repair in-house during this, its tenth year, and the Shareholder Edition is the second watch in a week to come off that bench after the five-piece Pacific Watchmaker Edition. A small brand that can service what it sells is a fundamentally different proposition from one that cannot.

Marloe 2026 Shareholder Edition pricing and availability

The Marloe 2026 Shareholder Edition is £349, and A$770 on Marloe's Australian storefront with duties and import taxes already inside that number, sold only to Marloe shareholders and only direct from Marloe. Shipping to Australia is free and tracked. It is assembled to order, with the company quoting two to three days before it leaves, and it comes on the orange FKM rubber strap at an 18mm lug width, so anything already in your drawer will fit. Marloe has not stated an edition size.

What I keep circling back to is the shape of the offer rather than the watch. Seven hundred and seventy dollars, landed and with the customs sorted out, buys a competent 38mm automatic from a brand that now assembles at home, and a dozen companies will sell you something comparable. None of them will sell you the version with your name faintly attached to the balance sheet. Marloe has worked out that the cheapest loyalty scheme in watchmaking is a share certificate and a dial with a year printed on it, and I genuinely cannot decide whether that is canny or simply generous. Probably both at once, which is how this company has tended to operate.